Social Media Marketing
By in

Social Media Marketing

Hopefully your small to mid-sized business is already using social media to drive , keep business and grow business. If not, you are missing out on ways to expand your brand! Today, a lively social presence isn’t just a useful marketing channel – it’s a definite must. One recent survey of SMB customers from Time Warner found that 30 percent of respondents are likely to skip doing business with a company that’s not on social media.

The study also found that 47 percent of women and almost 32 percent of men say that consistently posting on Facebook is “very effective” when it comes to acquiring and retaining them as customers. Sure, customers are more apt to buy something when they pick an item up in your store, and physically touch it! But if you are not using social media how to do you know you’re driving all the business in that you can?

If your company is using social media, you’ve probably got someone in charge of it all. Perhaps one or two of your people handle everything, including promoting content, monitoring activity around your brand, responding to customer questions or complaints, curating industry-related news and trends, and many other vital tasks. While it’s certainly beneficial to have an individual or small team “owning” management of your business’ social media, your marketing efforts will be far more successful if everyone at your business contributes. 

Why should you get everyone involved? First, consider the personable factor. Whether you’re looking at community management, lead nurture, sales, customer service, retention or anything in between, your customers want to do business with people rather than corporations. Therefore, companies that put their people front and center are more enjoyable to do business with.Encouraging your people to share content that’s relevant to your brand is beneficial for both your business and your employees as individuals. Not only does it help your business reach new audiences, but it also helps build your employees’ personal brands, as it positions them as experts in there niche.

Think about this..Facebook continues to be the most widely used social media platform, with 79% of American internet users. … 76% of Facebook users visited the site daily during 2016, with over 1.6 billion daily visitors, compared to 70% of daily usage in 2015. 

Instagram has doubled its user base, to 800 million monthly actives in two years, fueled by new features such as stories, shoppable photos, explore pages and many more new features. Hashtags for Instagram help followers discover your content and user-generated content.

Brand hashtags can help build community and can be important for the acquisition and promotion of Instagram content.

7 out of 10 hashtags are branded!! Then there’s Snapchat! 55% of Snapchat users report that they follow one or more brands or businesses on the platform . Users spend an average of 24 seconds playing with a branded filter on snapchat! More than 50 percent of Snapchat users will open a brand’s story, and more than 85 percent of them will watch the entire story ! That is some good stuff right there. Gotta love real statistics.

For a final thought; getting your entire workforce to play a role in your company’s social-media marketing can certainly be challenging. But this wide-reaching participation will benefit everyone involved, so it’s worth the investment. Your business will gain new audiences and a “human touch,” and your employees will enjoy stronger personal brands.

It takes encouragement, communication and organization. But the payoff is rewarding, and it can earn you a competitive edge that lasts for the long haul.

By in
IT security has a big job: keep corporate data safe in the face of motivated hackers and unaware employees.

Business Website Facts

websites birminghamChoosing a fitting website for your business is probably the most responsible e-business task of them all… But cheer up, as we’ve prepared a lot of business website useful tips on this matter for you.

Just remember that you can always depend on Metro Marketing to get your project done on budget on task  and always on time.

 

business website

When you need your company to have a new website or if you venture on updating your old webpage with a new look and functionality, the choices are versatile… Assuming that you will go the easy way and choose Metro Marketing Groups to build your company website for you., the overall number of characteristics that you will need to keep in mind narrows down significantly.

Design & Functionality

Website design

But how do you stay focused on what kind of a Website look you need and what do you want to get from that site? We recommend focusing on 4 most essential characteristics, each vital for your company’s to have an efficient and long-standing online presence!

These are: Design or Visual Looks; Functionality; Easy Installation and Administering & Google-friendliness. All the Websites that we build here at Metro Marketing have had a vast team of professional designers sketching, working and executing the ultimate visual look for it.

They are the main features to focus on for your business when you are about to choose the permanent look for your website! Either way, thanks to all the diversity here you will be able to choose a website that can be either of a formal color scheme with some light colors in it or a more vivid one, featuring bold textures and hues!

Get Your Business Website Built Today!

In the modern days of a very tight online business competition, ranking high in such search engines as Google, Bing or Yahoo is critical.  With the help of our heavy customization’s, each of our Business Websites are enhanced with optimized features. Believe us, Google will just love crawling your new website!  Together  we will definitely find a new look for your company’s website that can meet all your local business needs.

Transform the Customer Experience
By in

Transform the Customer Experience

Customer Experience Facts

A business website is very important because it works as a bridge between you and your target audience or potential customers. How you present the website to the masses should therefore be looked into seriously to make sure that you make lasting impressions on your targeted market. You also should remember that there is stiff competition out there and if you do not make an effort to improve your online presence, then you risk losing out valuable business to your competitors. Web design is among the most important aspects of improving your online presence and simple strategies can help push your business above the competition.

Make the website easy to understand

Nothing can be more annoying that a website that is just too complicated for users to understand. Users are looking to have an easy time browsing the website and how you have packaged it and the content you have included can determine how pleasant they find it. Ensure therefore, that your content and navigation is simplified. Use large enough fonts and short sentences and include a site map to make your website user friendly.

Order a Quality Website Today!

Make sure you choose a company that develops original websites. Web programmers should always manually create everything you need for your business in order to ensure that their clients get a website that is entirely unique to the internet. This will help create a brand image for your company and help it rank higher in the search engines as well. This is something a lot of other website developers won’t do for their clients. Of course, the rates to hire a web programmer and developer will be substantially higher. But if you want quality, you have to pay for it. There is just no way around that.