Hopefully your small to mid-sized business is already using social media to drive , keep business and grow business. If not, you are missing out on ways to expand your brand! Today, a lively social presence isn’t just a useful marketing channel – it’s a definite must. One recent survey of SMB customers from Time Warner found that 30 percent of respondents are likely to skip doing business with a company that’s not on social media.
The study also found that 47 percent of women and almost 32 percent of men say that consistently posting on Facebook is “very effective” when it comes to acquiring and retaining them as customers. Sure, customers are more apt to buy something when they pick an item up in your store, and physically touch it! But if you are not using social media how to do you know you’re driving all the business in that you can?
If your company is using social media, you’ve probably got someone in charge of it all. Perhaps one or two of your people handle everything, including promoting content, monitoring activity around your brand, responding to customer questions or complaints, curating industry-related news and trends, and many other vital tasks. While it’s certainly beneficial to have an individual or small team “owning” management of your business’ social media, your marketing efforts will be far more successful if everyone at your business contributes.
Why should you get everyone involved? First, consider the personable factor. Whether you’re looking at community management, lead nurture, sales, customer service, retention or anything in between, your customers want to do business with people rather than corporations. Therefore, companies that put their people front and center are more enjoyable to do business with.Encouraging your people to share content that’s relevant to your brand is beneficial for both your business and your employees as individuals. Not only does it help your business reach new audiences, but it also helps build your employees’ personal brands, as it positions them as experts in there niche.
Think about this..Facebook continues to be the most widely used social media platform, with 79% of American internet users. … 76% of Facebook users visited the site daily during 2016, with over 1.6 billion daily visitors, compared to 70% of daily usage in 2015.
Instagram has doubled its user base, to 800 million monthly actives in two years, fueled by new features such as stories, shoppable photos, explore pages and many more new features. Hashtags for Instagram help followers discover your content and user-generated content.
Brand hashtags can help build community and can be important for the acquisition and promotion of Instagram content.
7 out of 10 hashtags are branded!! Then there’s Snapchat! 55% of Snapchat users report that they follow one or more brands or businesses on the platform . Users spend an average of 24 seconds playing with a branded filter on snapchat! More than 50 percent of Snapchat users will open a brand’s story, and more than 85 percent of them will watch the entire story ! That is some good stuff right there. Gotta love real statistics.
For a final thought; getting your entire workforce to play a role in your company’s social-media marketing can certainly be challenging. But this wide-reaching participation will benefit everyone involved, so it’s worth the investment. Your business will gain new audiences and a “human touch,” and your employees will enjoy stronger personal brands.
It takes encouragement, communication and organization. But the payoff is rewarding, and it can earn you a competitive edge that lasts for the long haul.